1. Who We Are
This Privacy Policy applies to Practice Your Passion Pty Ltd (ABN 92 675 949 774 · ACN 675 949 774), operated by Dr Fern White. Our registered business address is 374 Montague Street, Albert Park VIC 3206, Australia. When we refer to "we", "us", or "our" throughout this policy, we mean Practice Your Passion Pty Ltd and Dr Fern White.
If you have questions about this policy or how we handle your personal information, contact us at: [email protected]
2. What Information We Collect
We collect personal information when you interact with us — including when you register for a masterclass, complete an application form, purchase a programme, book a strategy call, subscribe to our email list, or contact us directly.
The information we may collect includes:
— Full name — Email address — Phone number including country code — Practice name and location — Country and time zone — Your responses to application and qualification questions — Payment information (processed securely through third-party payment providers — we do not store card details) — Communication history including emails, SMS, and chat messages — Information you provide voluntarily in forms, surveys, or conversations with our team
We may also collect non-personal technical data including IP address, browser type, device type, and pages visited when you use our website. This data is used for analytics and to improve your experience.
3. How We Use Your Information
We use your personal information to:
— Process your application, enrolment, or purchase — Deliver the programme, materials, and resources you have enrolled in — Send confirmation emails, calendar reminders, and access links for events you have registered for — Contact you via email or SMS with information relevant to your registration or enrolment — Conduct strategy calls and personalise the call based on your application answers — Send you educational content, updates, and information about our programmes and events — Respond to your enquiries and provide support — Improve our products, services, and communications — Comply with legal obligations
We will only contact you for marketing purposes if you have provided consent or if we have a legitimate business basis to do so. You can opt out of marketing communications at any time.
4. SMS and Email Communications
By submitting your details through any of our forms, you agree to receive emails and SMS messages from Dr Fern White and Practice Your Passion Pty Ltd related to your registration, enrolment, or enquiry.
Marketing messages may include information about upcoming masterclasses, programme updates, and educational content. You can unsubscribe from email communications at any time by clicking the unsubscribe link in any email. You can opt out of SMS messages by replying STOP to any message.
We do not sell your phone number or email address to third parties for their own marketing purposes.
5. Who We Share Your Information With
We do not sell your personal information. We may share your information with trusted third-party service providers who assist us in operating our business, including:
— GoHighLevel — our CRM and communication platform — Stripe — for secure payment processing — Zoom — for live events and coaching calls — Calendly / You Can Book Me — for strategy call scheduling — ManyChat — for social media and SMS automation — Facebook / Meta — for advertising and audience matching — Google — for analytics and calendar integrations — Email service providers — for sending automated communications
Each of these providers has their own privacy policy and data handling obligations. We only share the minimum information necessary for them to provide their services to us.
We may also disclose personal information if required to do so by law or in response to a valid legal request.
6. International Data Transfers
Practice Your Passion Pty Ltd is based in Australia. We serve clients globally including in Australia, New Zealand, the United Kingdom, the United States, Canada, Singapore, and other countries.
Your personal information may be stored and processed outside of your home country, including in Australia and the United States, by the third-party providers listed above. By using our services, you consent to this transfer.
We take reasonable steps to ensure that any overseas recipients of your data provide a standard of protection comparable to Australian Privacy Law requirements.
7. How Long We Keep Your Information
We retain your personal information for as long as is necessary to fulfil the purposes for which it was collected, including to provide you with ongoing access to programme materials, to comply with legal obligations, and to resolve disputes.
For active programme participants, we retain your information for the duration of your access to the programme and for a reasonable period thereafter. For enquiries that did not result in a purchase, we retain your information for up to 2 years.
You may request deletion of your information at any time — see Section 9 below.
8. Security
We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Our website uses SSL encryption. Payment processing is handled by Stripe, which is PCI-DSS compliant.
While we take these precautions, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.
9. Your Rights
Depending on where you are located, you may have the following rights regarding your personal information:
— Access — request a copy of the personal information we hold about you — Correction — request that we correct any inaccurate information — Deletion — request that we delete your personal information, subject to legal obligations — Opt out — withdraw consent for marketing communications at any time — Portability — request your data in a portable format where applicable — Complaint — lodge a complaint with a relevant data protection authority
Australian residents: Your rights are governed by the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles. You may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au
UK/EU residents: You have additional rights under the UK GDPR and General Data Protection Regulation including the right to object to processing and the right to restrict processing.
US residents: Depending on your state, additional rights may apply under applicable state privacy laws.
To exercise any of these rights, contact us at: [email protected]
We will respond to your request within 30 days.
10. Cookies
Our website uses cookies and similar tracking technologies to improve your experience, analyse traffic, and serve relevant advertising.
Types of cookies we use:
— Essential cookies — required for the website to function — Analytics cookies — help us understand how visitors use our site (Google Analytics) — Marketing cookies — used by Facebook/Meta and Google to deliver relevant ads and measure ad performance
You can manage cookie preferences through your browser settings. Disabling certain cookies may affect your experience on our website.
11. Children's Privacy
Our programmes and services are designed for qualified dental professionals and are not directed at children under the age of 18. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected such information, please contact us at [email protected] and we will delete it promptly.
12. Third-Party Links
Our website and communications may contain links to third-party websites including booking platforms, payment processors, and social media. We are not responsible for the privacy practices of those websites and encourage you to review their policies separately.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will update the "last updated" date at the top of this page. We encourage you to review this policy periodically.
Continued use of our services after changes are posted constitutes your acceptance of the updated policy.
14. Contact Us
If you have questions, concerns, or requests relating to this Privacy Policy or your personal information, please contact us:
Practice Your Passion Pty Ltd | Dr Fern White ABN: 92 675 949 774 Email: [email protected] Address: 374 Montague Street, Albert Park VIC 3206, Australia